The dynamic nature of today’s business world requires that companies react to new opportunities to stay ahead of the competition and improve the bottom line. In practical terms, that means companies must be fast and agile to quickly develop, test, and deploy new applications in order to offer new services, better engage existing customers, and enter new markets. This SmartSelect paper discusses the development challenges companies face today and how a suitable application development platform combined with a DevOps approach to development can provide the flexibility that takes into account the needs of developers, IT, and the business.