Digital customer experience is now more of a competitive differentiator than your product and service offerings. In fact, customer experience is the playing field for all industries. Customers bring all of their expectations with them wherever they meet your brand. We live in a digital-first world, where customers are hyper-connected with each other and with brands, and expect to be served in their digital channel of choice, often in real time. To meet these expectations, brands must create a consistent, frictionless customer experience across changing digital touchpoints.