Inside the Briefcase


How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading to inconsistent visual content, and the process alignment you need to implement in order to solve these challenges.

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B...





Briefcase Highlights


DATA and ANALYTICS 

10 Tips on Writing a Case Study on Information Technology

December 8, 2017 No Comments

Writing a case study isn’t the most entertaining piece of content you’ll ever write, however, if done correctly it can generate a genuine interest in your particular product or company. Within the world of Information Technology, it’s essential to provide convincing case studies to attract new customers, especially within an already saturated industry. Understanding the real potential of a case study can increase your revenue, reduce the time it takes for your sales agents to close a deal and provide proof of concept to a potential buyer.

The Commerce Marketer’s Guide to Turning Shoppers Into Buyers

December 7, 2017 No Comments

From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Explore the tools you need to recover lost revenue with relevant personalized marketing and keep customers coming back again and again.

Useful Tips for Creating a Great Customer Digital Experience

December 5, 2017 No Comments

Customer experience can be loosely defined as the overall quality of experience that a customer goes through while interacting with products from a business. Basically, a great customer digital experience is essential for loyal customers and more sales. However, most business owners tend to be clueless when it comes to designing the perfect customer experience strategy.

Tips For Getting Your Ideas Heard When Working With Leadership

December 4, 2017 No Comments

Being an IT professional has its challenges in the field. While you’re smart, talented and have a lot of knowledge, not everyone at your company is going to recognize this right away. IT is like speaking another language for a lot of people, including staff and leadership in your office.

The Promise of Industry 4.0: Why Companies Should Prepare for the Future of Smart Production

December 1, 2017 No Comments

Industrial Internet of Things (IIoT) has the potential to revolutionize manufacturing, commerce, and even healthcare. Think smarter, more efficient factories. Supply chains and distribution networks revolutionized by real-time location data. Imagine more fault-tolerant systems for producing products, food, and power. This is the promise of Industry 4.0, and the transformation is already underway.

Why You Should Consider Automation for Your Busniess

November 30, 2017 No Comments

The way businesses run their operations today has transformed, thanks to technology. If your business is to stay up to date and be competitive, then business automation is something you should take into account. Automation enables your business to save time spent on repetitive tasks hence freeing your workforce to be able to engage in other income-generating activities.

What Is A VAN Payment And How Can It Benefit Your Business?

November 29, 2017 No Comments

No business can survive for long without having its finances in good order, but the world of B2B payments can be overwhelmingly complicated. There are a number of different processes and applications all promising to deliver reliability and efficiency, but which ones are right for your organization? Increasingly, businesses are exploring whether virtual account numbers, or VANs, provide the ideal method of streamlining the payments process. VANs are 16-digit virtual card numbers that are securely generated whenever a company authorises a transaction. They are, in effect, credit card payments without a card.

Automating Active Directory Cleanup

November 29, 2017 No Comments

Managing Active Directory isn’t rocket science. Of course, there are difficult parts, but most of the time it’s about getting the basics right and following straightforward routines. If you keep things organized and do all the simple things on time, you have 90% of success. But if you don’t, you won’t get far, no matter how complex and sophisticated your toolbox is.

How to align your visual brand guidelines and create consistently on-brand content

November 17, 2017 No Comments

In this ebook, we’ll explore the various themes leading to inconsistent visual content, and the process alignment you need to implement in order to solve these challenges.

7 New Tech Devices Of 2017 Worth Mentioning

November 17, 2017 No Comments

The Consumer Electronics Show in Las Vegas has finally come to a close and we have rounded up some of the best devices, which were on display. Consumers would definitely have been amazed by a large number of electronics, which had been displayed. We have selected for you 7 of the devices which we feel are worth mentioning.

7 Tips to Boost a Slow Computer

November 15, 2017 No Comments

Is your computer slower than a sloth? Do you spend more time staring at the ceiling than your monitor? When you first bought your computer, it probably ran like a dream. But over time, as you fill it with games, apps, and photos, these files take up space on your hard drive. The result? Your computer runs slower — and you get more frustrated. Before you give up and toss it out the window, try these seven easy tips for speeding up your slow computer.

IT Briefcase Exclusive Interview: Is the IoT Infiltrating the Healthcare Industry?

November 14, 2017 No Comments

with Mohamed Shishani, Schneider ElectricIn this interview, Mohamed Shishani discusses how healthcare organizations are implementing new technologies to improve power management capabilities in their facilities, and the impact this has on patient care. Read More >>>

Transitioning to Digital: Steps to Make Your Online Debut

November 9, 2017 No Comments

The potential of the Internet is limitless, and it’s changing every day. If your small business isn’t already online, it should be. Not only can having an online presence increase your sales, but it could also increase your reputation and credibility. Today, consumers need to trust a store before they buy from it, especially if it’s online and they can’t see the physical object for themselves. To make the transition to digital, however, you need to do it right.

5 New Technoligies You Should Embrace in Your Business

November 9, 2017 No Comments

Increased productivity does more than just get projects executed seamlessly. It helps a lot in cutting costs and saving a lot of quality time which improves the overall ROI. With the ever changing technology trends in the business sector, if you don’t embrace new technologies as soon as they emerge, you might find yourself playing a very tricky game of catch-up in order to stay ahead of the curve and be relevant in your sector. Currently, even smaller players or small business owners have also started maneuvering quickly in order to take advantage of newer technologies whenever they emerge unlike it was in the recent past.

Active Directory Management Mistakes to Avoid

November 8, 2017 No Comments

Managing an Active Directory environment can be very technical and require highly skilled IT staff to operate. But nobody is safe from making mistakes. And the more basic those mistakes are, the harder it can be to notice. It’s often the management’s task to look into your system and identify them. In this article we’ll discuss some of the most common mistakes in AD management and what you can do to avoid them.

IT Briefcase Exclusive Interview: The Glitch Economy

November 8, 2017 No Comments

with Dalibor Siroky, PlutoraIn this interview, Dalibor Siroky, CEO and co-founder at Plutora, answers some questions about the impact of the glitch economy. Read More >>>

IT Briefcase Exclusive Interview: Transforming to Meet the Needs of the Digital Economy, with Achievable Baby Steps

November 7, 2017 No Comments

Efficient and cost effective file management, that enables organizations to glean the greatest value from its data, has been pushed to the top of most organization’s strategic initiatives list. Today, we speak with Data Dynamics’ CEO, Piyush Mehta regarding why this is such an important topic, and why it is critical for transforming to meet the needs of the tomorrow’s digital economy.

How to Get the Best From Your Data

November 3, 2017 No Comments

We live in a digital age where knowledge is power, and we now have the capabilities to gain a vast amount of information that can boost our business at the click of a mouse. The growth in available data has skyrocketed over the past few years, and although data is available, are you using this wealth of information to its optimal potential? No matter what industry you are in, you need to use information smartly to gain benefits to your business.

Tracking the End-User Experience & Optimizing IT Resources with Visual Synthetic Monitoring

November 3, 2017 No Comments

In the modern digital age, it’s absolutely critical for businesses to ensure comprehensive monitoring across their entire IT environment — and this especially includes the end-user perspective. With the enormous volume of transactions running through business-critical websites and applications, it’s important to have an eye on these in real-time to avoid outages or disruptions. Any major latencies can affect both the productivity and credibility of an organization, and in turn, overall revenue.

Properly Structuring Data for Tax Provision

November 1, 2017 No Comments

Download our free white paper to see how you can speed your tax provisioning process.

The Rise of the Smart Store

November 1, 2017 No Comments

A host of technologies including the Internet of Things, Smart Shelves, beacons and others are converging in the retail space to create the store of the future. Network connectivity is the glue that holds it all together.

IT Briefcase Exclusive Interview: The Importance of Containers and Best Execution Venue (BEV) for Datacenter Modernization

October 30, 2017 No Comments

The topic of container technology has maintained front page presence in the media and industry analyst community for some time now. Likewise, there has been consistent interest from business and IT professionals. Today, research indicates that the number of IT shops deploying container technology into production has taken a giant leap forward. One of the key reasons for this jump is the ability for containers to enable Best Execution Venue (BEV) workload portability. I recently had the opportunity to sit down with DH2i’s Connor Cox, Director of Business Development, to discuss these two increasingly important topics.

Learn or Die: Using Science to Build a Leading-Edge Learning Organization

October 26, 2017 No Comments

Learn or Die takes a fascinating cross-disciplinary look at the latest research on learning, with a focus on finding ways for individuals and organizational leaders to optimize their learning and transform any organization into one that consistently performs at exceptional levels.

The Best Big Data Platform Options for Your Business

October 26, 2017 No Comments

Companies that live and survive the competition wouldn’t probably be able to do so without the help of big data solutions. Without the help of the big data platforms in the market today, which both has its PROs and CONs, companies won’t be able to compete in the global marketplace. Online stores won’t be as successful in delivering products and services to the broadest audience in the world. Whether it’s a NoSQL database or a Spark processing engine or just a simple data warehouse big data solution, big data has something to do with it.

5 Things to Consider Before Choosing a KYC System

October 25, 2017 No Comments

Know Your Customer systems are available in their hundreds these days because of the huge competition in trying to provide a product that helps prevent identity fraud and money laundering practices. If your business is on the lookout for a system to help them grow, it’s important you choose the right solution. Otherwise, your business could end up being a victim. Consider the below points before you go ahead and partner with a KYC business.

Everything You Need To Know About Snapchat Social Advertising

October 23, 2017 No Comments

150+ million people are active on Snapchat every day. 60% of Snapchatters create content every day. Users spend an average of 25-30 minutes spent on Snapchat each day. For marketers this represents an incredible source of potential customers, but how do you best leverage this?

Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

October 23, 2017 No Comments

For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best – companies like Amazon, Netflix and Airbnb.

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

October 23, 2017 No Comments

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.

How to Securely Dispose of Company Data

October 20, 2017 No Comments

Disposing of company data is something that has to happen for several reasons, for example, when hardware hits the end of its lifespan and needs to be replaced. Another reason for data disposal is if a company is trying to merge and condense their data into easier manageable solutions. There are many reasons why it needs to happen but, most importantly, when it does need to happen, it needs to happen with security in mind.

Questions to Ask on Infrastructure for Your Windows 10 Deployment

October 19, 2017 No Comments

Delivering Windows 10 deployment data of 30GB+ over a company WAN reminds me of my brief life as a PC gamer back in the 1990s (ancient tech, 386 and MS-DOS). I became obsessed with a game called Wing Commander. I flew a fighter through space — slowing down to navigate asteroid fields and tangling with enemy fighters — to help get the mother ship safely to its destination before it was too late.

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