In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive advantage. The science of identifying which parts of your marketing are contributing to sales — is making profound changes to business. Marketers now have access to tools that help them understand which marketing channels to allocate their budgets.
This Attribution Buyer’s Guide aims to help marketers tackle the challenges they face, so that no matter where they are starting, they will have the tools to become market leaders through better marketing ROI and attribution measurement.